This Wedding Pro Wednesday, I’m excited to introduce you to Natalie Seng, the principle designer and owner of Designed Perfectly Events. Her company offers full and partial event planning, styling, and design as well as Wedding Day Management. With over 12 years of hands-on experience, they specialize in classic weddings with bold personalities for Washington D.C., Virginia, Maryland, and beyond. (Pssst…their passports are ready!)
If you are considering engaging a professional planner for your wedding, or are curious about the profession, don’t miss Natalie’s answers to my questions below!
Have you always been a wedding professional? If not, what was your previous career?
No, my first job was actually in Television. I was a Floor Director and Associate Producer at a local news station. I got married while working there and I absolutely loved everything about planning my wedding. Like so many brides, felt a void when the wedding and planning was over. So I contacted local planners for internship or employment opportunities but got nowhere.
I found an ad for field staff for a local catering company and called to see if I would be able to intern in the sales department instead. I was excited when they said yes. My internship didn’t last very long when I was offered a full time position as an Event Designer. I excelled at that position for many, many years and I absolutely loved the logistical and event design aspect of it. For the brides that did not hire a planner or coordinator I basically became theirs when I felt someone was needed to take the reins.
What inspired you to create your company?
I loved the involvement and the relationship I was able to form with my clients while working in catering. However, the more involved I got the more I realized that this was something I was even more passionate about and after 10 years I decided to branch out on my own. Running my own company allows me to be very hands on with my client and provide the best service possible. I started Designed Perfectly Events in the Summer of 2014.
What was your biggest obstacle and failure in going from idea to business?
I had been “dreaming” about becoming my own boss for a long time but it was a scary decision to go from a cushy job to a solo entrepreneur. However, in order to succeed in life, you have to take risks. Starting my own company was definitely the right move for me and I am enjoying every second of it.
What do you love most about your job?
My clients! Every couple and every wedding is so very different. It’s exciting to look forward to each and every celebration and to work towards translating their thoughts and ideas into something tangible that adds their personality into the mix. This industry is ever changing and the passion really keeps on building by trying to exceed your client’s expectations on their big day. Revealing the reception space to my clients is actually my favorite moment at each of our weddings. This is where they can really see their vision come to life. It’s a very emotional moment.
What is your best advice for brides related to your area of expertise?
I believe that every couple should treat themselves to have at least a “month of coordinator” to assist with the last minute details and to pull the logistics together. Most of my clients will tell me afterwards that we were one of the best investment they made for their wedding. But aside from that, I tell my clients to enjoy the journey. Wedding planning can be very stressful at times and it’s important to remember why you are planning this grand event in the first place. We encourage our couples to plan date nights where wedding plans are off topic and just enjoy each other’s company.
Natalie Seng’s best advice for newlyweds
Communicate often. Be truthful. Learn to compromise and love deeply.
